WHY IS SUSTAINABILITY WORK IMPORTANT TO YOU?

We’re in a really, really important people’s movement right now. A movement that I hope will change the world. The conver- sation that needs to be held is uncomfortable, because the question is not whether we leave an imprint, but how often, how much, how hard and how deep.

So while we are afraid of saying the wrong thing, of being misunderstood or of our customers assuming, our convenience can- not be the focus of this discussion. The individuals who will be affected by our decisions are not responsible, or perhaps even old enough, to initiate these conversations or build the tables at which they can be held.

So we must, and will, choose courage over convenience and say, listen here; we don’t know if we’re going to solve this but we’re going to try because what we really can’t be is silent. So yes, we will make mistakes, it will be uncomfortable and will become aware of flaws we didn’t even know we had. And we will be grateful. Because we will learn from it instead of holding others responsible for teaching it to us. And that’s how we see ourselves moving forward.

HOW DO YOU WORK WITH SUSTAINABILITY AT YOUR FACILITIES TODAY?

Selling electronics with the future and the environment in mind is something we’ve been doing for a long time without really calling it anything special. For example, we have a wide range of accessories and spare parts that make things last longer by allowing them to be repaired, upgraded or combined with other products.

WHAT IS YOUR FOCUS IN TERMS OF SUSTAINABILITY DURING 2022?

We will focus on reducing carbon emissions by recycling a greater proportion of our waste and reducing the company’s energy consumption, ensuring that we are a safe and equal employer by working to increase eNPS and the proportion of female mana- gers, and establishing ourselves as a role model in terms of ethics and social responsibility through anti-corruption training and signing the Code of Conduct with all suppliers.

HOW IMPORTANT IS IT FOR YOU TO WORK WITH SUPPLIERS WHO HAVE SUSTAINABILITY AS THEIR MAIN FOCUS?

We are a profit-making company. But we are also a company that wants to do good, in the sense that we strive to make as small a negative impact as possible on the planet we all share. Indeed, we want to turn that around and create value-added produc- tion. We always choose to do what is right, never what benefits us at the expense of someone else.

Igor Pastuhovic

Supply Chain & Sustainability Manager, Kjell & Company